Washington, D.C.- truth®, one of the largest and most successful national youth tobacco prevention campaigns, is asking teens (and their pets) to make their mark—literally—on the issue of tobacco, and scare the piss out of Big Tobacco by signing a #PEEtition.
#PEEtition continues the conversation with teens with a simple task: snap a photo of a pet peeing and share the image online with the hashtag #PEEtition. The ultimate goal? Get Big Tobacco to admit that smoking kills pets, because while the teen smoking rate is down to 7 percent, tobacco remains the number one cause of preventable death in the United States.
“#CATmageddon was our most viewed ad campaign ever,“ said Robin Koval, CEO and president of Truth Initiative, the national public health organization that directs and funds the truth campaign. “We’ve released this latest ad to celebrate our progress while also encouraging teens and their pets to raise their paws—and legs—as a continued commitment to ending smoking for good.”
The Finish It campaign was created by truth’s agency of record, 72andSunny. Media planning and buying is handled by Assembly, truth’s media agency of record.
truth® is one of the largest and most successful national youth tobacco prevention campaigns. The campaign exposes the tactics of the tobacco industry, the truth about addiction, and the health effects and social consequences of smoking. truth gives teens facts to make their own informed choices about tobacco use and inspires them to use their social influence and creativity in the fight against tobacco. The campaign is credited with preventing hundreds of thousands of teens from starting to smoke, and is working to make this the generation that ends smoking for good. To learn more, visit thetruth.com. truth is part of Truth Initiative, a national public health organization dedicated to achieving a culture where all youth and young adults reject tobacco. To learn more about Truth Initiative’s work speaking, seeking and spreading the truth about tobacco, visit truthinitiative.org.